All About Abby

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I'm a senior Management major/Public Relations minor from Cincinnati about to graduate in May from Ohio Northern University!

Friday, April 29, 2011

Social Media Royalty

I was not up at 4:30 this morning watching the Royal Wedding, but I did see a recap of the grand event on E! News.  During this show, they had a live count of how many times Prince William or Kate Middleton were mentioned on Facebook or Twitter. As I was watching, about two million people from all over the world tweeted about the newlyweds. The number was increasing by roughly 30 people every second.

Even before the wedding began, the online buzz surrounding the Royal Wedding exceeded the talk and discussions of the Japan earthquake. As of two hours before the ceremony and in the last 30 days, 911,000 tweets were recorded, which is equal to more than 30,000 tweets per day, according to Webtrends. This web analytics company also discovered there were approximately 217,000 Facebook status updates and 145,000 blog posts about William and Kate’s wedding day. Well, make that at least 145,001 blog posts now.

An article by Ben Parr entitled, “The Social Media Buzz Behind the Royal Wedding,” has some great statistics. About 65% of the social buzz is coming from the U.S., while only 20% of tweets, blog posts and Facebook updates are from the U.K. Canada is in third place with 2.6%. Twitter is where most of the online community is chatting about the Royal Wedding at 71%. Facebook has 16.9% and blogs take up 11.3%.

All these tweets, blogs and status updates are only expected to increase because people are now wanting to discuss the aftermath of the wedding – what Kate’s dress was like, where’s the honeymoon, how was the party, etc.

The social media world is being dominating by Royal Wedding news today and days to come.

1 comment:

  1. I feel like one of the handfuls of people who didn't watch it or care about the Royal Wedding (except for what everyone wore, of course). But, I do think it's really cool how E! and other places were able to measure how much and how often anything about the wedding was mentioned on an SNS. Also, it's interesting that the U.S. had the highest percentage of usage in social media or concern for the wedding at all, and it wasn't even taking place in our country! That probably shows that we care way more about what others are doing, especially the famous, than anything else but that's a different story too.