Many people my age are too wrapped up in Facebook and Twitter they forget to join and create profiles on other social media sites. Geoff Livingston wrote an informational article today called, “Are you ignoring these 3 important social media sites?”
As my peers and I are entering into the workforce and the ‘real’ world, I think everyone should create a LinkedIn profile. I know you all have heard of LinkedIn and most likely know what LinkedIn is all about, but what you may not know is over 100 million professionals use LinkedIn to exchange information, ideas and opportunities. This is an awesome way to network and find a job. This is also a way to control your professional identity online (which sometimes Facebook does not help with this). LinkedIn is a simple, yet professional way to keep in touch with former and present employees and classmates. Most young people don’t understand that we can truly power our career from a LinkedIn profile. Livingston states LinkedIn is in intense competition with Facebook and Twitter, but somehow LinkedIn “keeps it coming.”
The second social media site Livingston discusses is YouTube. Although YouTube has been around for about six years, more than 1.2 billion videos are watched by 89 million Americans every day. We can expect to see more video demand and less text-heavy media on the Internet. Livingston claims that YouTube is more powerful for social media communications than Twitter, in some cases. Also, there is no better place to practice marketing than the largest video social network. At my past two internships, I have created a YouTube channel for the businesses and produced, edited and shared my informational videos with the entire YouTube network.
The last social media site everyone should join in StumbleUpon. StumbleUpon takes you to web pages, photos and videos handpicked by your friends and like-minded people. This is the one site that I have not joined yet, but I do plan to sign up. My friends are always 'stumbling' and constantly share funny videos with me. StumbleUpon recently gained a few million new users, with more than 15 million accounts total. Livingston claims that this site is the ultimate in surfing, which means if you can foster a strong community, and then you will see dramatic increases in traffic. Also, StumbleUpon could be a more productive effort then retweets.
All of these sites are free and allow you to build your own community on the Internet.