As I was reading Part IV of Engage by Brian Solis, which is entitled "We Are the Champions" by the way, I noticed the Top 10 guidelines for social media participation that apply to your future company employees or contractors. I figure many of us will be utilizing social media for our jobs upon graduation and I wanted to reiterate the importance of these guidelines for those who will be creating or contributing to blogs, wikis, social networks, etc.
- Be transparent and state where you work because your honesty will be noted in the social media environment. Also, be clear about your role.
- Never represent yourself or your future company in a misleading way.
- Post meaningful and respectful comments.
- Use common sense and common courtesy and don't violate the company's privacy.
- Stick to your area of expertise, but do feel free to provide unique and individual perspectives on non-confidential activities at your workplace.
- If you disagree with others' opinions, be polite and appropriate. Also, never get overly defensive and do not disengage from the conversation abruptly.
- When writing about the competition, make sure to behave diplomatically and have the facts straight.
- Never comment on anything related to legal matters.
- Never participate in social media when the topic being discussed is considered a crisis situation.
- Be smart about protecting yourself, your privacy and the company's confidential information. Keep in mind that what you publish is widely accessible and will be around for a long time.
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